One of the most prolific Internet marketing techniques is through email marketing. This type of marketing can be productive, yet has some drawbacks. The most insidious of these is Spamming prospective customers. Many a marketer has been reported as a spammer to their ISP (Internet Service Provider) and lost their email accounts or worse. Permission based marketing is the single best way to avoid this happening.
Permission marketing is very simply an organized way of getting people to give their permission to you to send them ads. Permission marketing is also known as opt-in or double opt-in marketing. This is done by having the prospect fill out a small form with their name and email address for this purpose. An auto responder (there are free ones available) comes in real handy here and keeps your contact database in order.
Aside from the SPAM reports that can occur, permission marketing has some extremely positive aspects to it.
This type of marketing is presently underused as an advertising medium, but has the potential to exponentially increase sales numbers for marketers worldwide. Due to the power of permission marketing, it is quickly rising to the top of the Internet marketer's arsenal of methods. In short, permission marketing will be used increasingly for at least the next ten years, maybe more.
The best thing about permission marketing is that is basically free. You ask for the contact information and people give it willingly of their own free will. Outside of hosting fees for your website, your outlay is $0. Even that expense can be managed to be free by asking for contact info via email. The small form mentioned earlier can be easily added to an email message.
The marketer doesn't even have to know HTML to add the form to an email or their website. The code for the form can be copied and pasted in about 30 seconds. The future of Internet affiliate marketing is squarely centred on permission based marketing practices.